1 – Tailor communications for each industry and position.
2 – Get personal early.
3 – Implement a multi-step and multi-media program.
4 – Use speed and best practices to distinguish your pitch from the competition.
5 – Impress contacts by showing them that you know what they know.
Ultimately, the key to successful business communication is understanding your audience and demonstrating that knowledge as you respond to their needs in a timely, professional manner.
If sales and marketing teams work together to close the loop in communications, that cooperation will yield more and better qualified leads, shorter sales cycles, and higher sales conversion rates.
é incrível como isso soa tão óbvio mas é tão distante da realidade, né?